Web Design, Brand Identity, Marketing Materials
2023
About The project
Profisea is an Israeli DevOps and cloud company offering a full range of cloud management services, while Profisea Labs provides a FinOps platform designed to optimize cloud environments for B2B clients.
The goal of this project was to redesign and develop multi-page websites for both companies, ensuring that their brand identity, messaging, and user experience were aligned with market expectations and business needs.
Challenges
The goal of this project was to redesign and develop multi-page websites for both companies, ensuring brand consistency, clear messaging, and an improved user experience. Previously, the service and product divisions lacked visual and communication alignment, which confused potential clients and negatively impacted lead generation. Additionally, the existing websites failed to effectively convey value propositions and required UX improvements to increase engagement.
What was done
The websites for Profisea & Profisea Labs were completely redesigned to align with the updated branding and improve user experience. Custom UI kits were created to ensure visual consistency, and brand-aligned graphics and marketing visuals were integrated to strengthen messaging. The new design successfully optimized content presentation, improved usability, and reinforced a professional digital presence for both companies.
Results
A consistent perception of the brand by creating a unified style.
Improved average session time on the website from 30 seconds to 3:10 minutes.
Increased social media followers by 70% within the first year.
Boosted webinar participation by 300–500%.